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Why Does Your Business Need A User-Friendly Design?

 Good design matters. A well-thought, well-conceptualized business UI design can make a big difference to the user experience and help you galvanize new customers as well as retain the current ones.

But what exactly is a well-thought, well-conceptualized design? It isn’t about making all things look pretty—it’s about making things easy to use and understand. Any user-friendly UI design has the power to make users feel in control; it helps them find what they are looking for, navigate through products/services faster, and complete transactions in a blink of an eye. With such a design in the driving seat, your business is sure to go like lightning with excellent market traction and broader customer appeal.

Suppose your next step involves hiring UI design services! In that case, you may want to know more about why your business needs a user-friendly design to scale successfully and find a secure spot in today's experience-driven economy.

REASONS WHY YOUR BUSINESS A SIMPLE, USER-FRIENDLY DESIGN

Customer experience is one of the bedrocks on which the success of your business is based. If your business’ customer-facing solutions strike the right chords with the audience, you win:

  1. Instant validation from your customers turns into higher footfall, better sales, etc.
  2. Strong retention of your customers, who gradually turn into your brand advocates.
  3. Positive word of mouth drives more opportunities to your doorstep. 
  4. Increased profitability and consolidated market positions provide for better scaling of the business. 

FACTORS THAT MAKE A WEBSITE/APP USER-FRIENDLY

  1. Mobile-Compatibility: As smartphone usage grows, so does the importance of having a mobile-optimized website. A research report has found that 76 percent of consumer traffic to the leading websites is now from mobile devices - so don't miss out! If you haven't already done so, it's time to start working on a mobile-friendly website.
  2. Speed: Does your website or your app feel slow and unresponsive? If so, your business solution might be suffering from the slow speed syndrome. This problem can harm your website's usability and search engine rankings, so it is essential to address it. Speeding up your website to make sure it loads quickly for both visitors and leading search engines can make it leave a  good impression on customers and clock just the kind of experience needed to wrest the top spot. 
  3. Strategic Content: Placing content on the website without taking users’ perspectives can cost a business dearly. The idea is to avoid being random and rather be strategic. Put content in a way that the experience becomes balanced and breathable instead of lopsided and cluttered. If you adhere to the best practices, you will surely win more customers than your competitors and seize more opportunities. 

WHY TIVIX FOR UI DESIGN SERVICES FOR YOUR BUSINESS?

UI design services are an important part of any web or app development project. Not only do they help improve the look and feel of your product, but they can also streamline the process of developing and launching it into the market. That's where Tivix comes in. We have years of experience working with businesses of all sizes to help them create high-quality, user-friendly designs and be ahead of the competitive curve. Contact us today to learn more about our UI design services!

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